AdSense blindness
Sunday
Aug 21, 2005
Reading up on Search and AdSense optimization, I came across
several sites that describe one common gripe among web publishers: Ad
blindness.
It has come to a point that, after years and years of banner-ad bombardment, web-surfers have developed an immunity to advertisements in websites that they don’t bother to read the adverts, much less to click.
This is a problem prevalent especially in tech-oriented sites and
weblogs, since you would expect your readers to be tech-savvy and more
or less not inclined to click on the ads anyway.
Most blogs are likewise not very good at AdSense performance unless
traffic is good, and content is interesting and focused enough to
generate those much-needed high-paying keywords and clicks.
To earn that US$ 100 minimum, a successful publisher advises it’s either
you publish 100
sites that earn US$ 1 each, or one site that earns US$ 100.
Or the
more reasonable alternative: somewhere in between. What’s
important is that you get the correct balance of quantity and quality.
- Quantity, being the traffic generated by your site, and
- Quality, being the amount advertisers are willing to pay per
click on the ads on your site (and this depends on the keywords and
ultimately the focus of the site).
What’s a publisher to do, then? How do you best earn from contextually-placed advertisements?
Perhaps you can publish a site that caters to people you know are
looking to spend their money someplace. Maybe that way, they’ll
get to
click on the adverts and finally get you past that
US$ 100 mark. Perhaps you can publish a site that caters to
readers who are not overly tech-savvy–those who are more likely to
explore and to click on whatever they find interesting, instead of
being too focused in the material on your site.
Either way, I myself am still looking for that magic bullet–the
really cool concept that can be really hot in the AdSense world.
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