Reading up on Search and AdSense optimization, I came across

several sites that describe one common gripe among web publishers: Ad

blindness.

It has come to a point that, after years and years of banner-ad bombardment, web-surfers have developed an immunity to advertisements in websites that they don’t bother to read the adverts, much less to click.

This is a problem prevalent especially in tech-oriented sites and

weblogs, since you would expect your readers to be tech-savvy and more

or less not inclined to click on the ads anyway.

Most blogs are likewise not very good at AdSense performance unless

traffic is good, and content is interesting and focused enough to

generate those much-needed high-paying keywords and clicks.

To earn that US$ 100 minimum, a successful publisher advises it’s either

you publish 100

sites that earn US$ 1 each, or  one site that earns US$ 100. 

Or the

more reasonable alternative: somewhere in between.  What’s

important is that you get the correct balance of quantity and quality.

• Quantity, being the traffic generated by your site, and


• Quality, being the amount advertisers are willing to pay per
  
  click on the ads on your site (and this depends on the keywords and
  
  ultimately the focus of the site).
  

What’s a publisher to do, then?  How do you best earn from contextually-placed advertisements?

Perhaps you can publish a site that caters to people you know are

looking to spend their money someplace.  Maybe that way, they’ll

get to

click on the adverts and finally get you past that

US$ 100 mark.  Perhaps you can publish a site that caters to

readers who are not overly tech-savvy–those who are more likely to

explore and to click on whatever they find interesting, instead of

being too focused in the material on your site.

Either way, I myself am still looking for that magic bullet–the

really cool concept that can be really hot in the AdSense world.

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