racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

I have a feeling I had written about this topic before.  I have this feeling of deja vu.  Oh, now I remember.  I posted a comment on Von’s Filipino Librarian blog and mentioned something about the concept of the long tail.

At any rate, I’ve been looking into several ways of earning from online activities lately, one of which led me to publish my appeal to readers for support.  Judging from the pay4access proceeds, it ooks like you guys think I’m too rich to be accepting contributions.  No siree.  I’m anything but rich, at least not in the monetary sense (I’m surrounded by my treasures–my family), and at least not presently.  So I still try to make the most out of my activities like blogging.

Back to the topic, there seems to be a multitude of ways one can earn online.  Most turn to pay-per-click programs, especially with Google and Yahoo! making available their ad tools for publishers.  But earnings from these turn out to be quite paltry if not done correctly.

I’m familiar with how some local bloggers who have an excellent model in earning from online activities, in the way they (whether knowingly or otherwise) effectively applythe Long Tail prinicple.  Basically, this principle states that it is sound statistic sense that the aggregate of rare occurrences is greater than that of the more common ones.

In business, you earn more from aggregating the revenues from small, obscure items, rather than focusing on the best-sellers.  Or rather, when it comes to monetizing Web traffic, it is the internet traffic itself that is aggregated, hence increasing the earnings from ads (since Google and Yahoo pay per click-through).

This is what iTunes, Amazon and Netflix had adopted as business models (again, whether knowingly or not)–they make available the obscure stuff, and they earn the bulk of their revenues from the aggregate business they generate from these.  And what successes these outfits had turned out to be–people have a great demand for obscure items, after all.

So this is what it comes to: you can earn well online with partner/affiliate programs such as Google’s Adsense if you can aggregate the small, obscure, niche-related content into a single point of contact.

Right now, I’m contemplating putting back up the Google ads on the J Spot.

Or would anyone out there like to post an ad?  Luv ya, Google–send me money! (Or at least free beer!) 

Seriously, if anyone would like to provide support in any form, just get in touch with me.  Or you can always use pay4access.  I got a lot of cool ideas in the pipeline I’d like to be able to implement.

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