racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

Steve Rubel of Micro Persuasion posts on an Infoworld article presenting “a comprehensive package

on the use of blogs/wikis in internal communications as well

as for corporate communications/PR.”  A good summary is included.

The Infoworld post itself defines blogs and wikis accordingly:

“Blogs and wikis play opposite roles,” says Martin Wattenberg, a researcher on the collaborative user experience team at IBM

Watson Research Center. “Blogs are based on an individual voice; a blog is sort of a personal broadcasting system. Wikis,

because they give people the chance to edit each other’s words, are designed to blend many voices. Reading a blog is like

listening to a diva sing, reading a wiki is like listening to a symphony.”

and writes on the strength of blogs and wikis in terms of marketing products, services, and ideas:

“With enterprise blogs, the prevailing wisdom right now is to avoid marketing speak of the sort you’d find in a press release,”

says Frank Gilbane, CEO of content management technology consultancy Bluebill Advisors. “The strength of blogs and wikis is

that they provide direct interaction with readers. People don’t want to interact with press releases, and if they don’t feel

the content is real, they’ll simply stop reading the blog.”

The article further states, and I emphasize:

The smart business blogger accepts the fact that anything put in writing and transmitted over the Internet is about as private

as a postcard.

Good

read. But I’d have to disagree with the statement that “blogs are

static.” Perhaps the more appropriate description is that blogs are not

as collaborative as wikis. But static? I’d think not.

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