From Creating Passionate Users: Your brain’s in charge! Kathy Sierra talks on how our primitive human brains

are, after all, in charge of our everyday activities.  So there’s

always the distinction and debate between our conscious and

subconscious selves in the acts and thoughts we go about with every

day.  And most of the time, according to the article, it’s the

subconscious that wins.


The post also links to, among others, an interesting blog by the authors of Mind Hacks.


Creepy.


Gas prices too high? Go the extra mile with the green liter.