Jeremy Wagstaff writes on why companies should blog and/or check out blogs for relevant postings.


Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why.
…
Big mistake. Not because I heard back from Nokia (I never did, as I

recall) but because I heard from other customers, all seeming to have

some problem with their Nokia phone, and, increasingly, assuming I

could do something about it.
…
Nokia, please pay one intern to trawl the web for this kind of black

hole and the problem could be solved, and a PR blindspot fixed, in

before it gets out of hand.



I remember being one of the commenters to this post (last June 2005).


Morals of the story: (1) read blogs; (2) use search engines.


I guess some companies either don’t bother to go online, or are too confident about their own traditional P.R. mechanisms to deal with blogs.


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