Building your own Nokia Care Center
Sunday
Oct 30, 2005
Jeremy Wagstaff writes on why companies should blog and/or check out blogs for relevant postings.
Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why.
…
Big mistake. Not because I heard back from Nokia (I never did, as I
recall) but because I heard from other customers, all seeming to have
some problem with their Nokia phone, and, increasingly, assuming I
could do something about it.
…
Nokia, please pay one intern to trawl the web for this kind of black
hole and the problem could be solved, and a PR blindspot fixed, in
before it gets out of hand.
I remember being one of the commenters to this post (last June 2005).
Morals of the story: (1) read blogs; (2) use search engines.
I guess some companies either don’t bother to go online, or are too confident about their own traditional P.R. mechanisms to deal with blogs.
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