Just checked my Chitika eMiniMalls account this morning, and I noticed some marked improvements in the reports are presented:


  • You can view earnings by channel

  • You can view your MiniMalls earnings by day, and this is sorted according to channel

  • The report page now includes info for click-through rate (CTR), average cost per click (CPC), and effective cost per thousand impressions (eCPM)

I have yet to see the audited report for my account (because Chitika only counts clicks from the US, Canada and France as of the moment), but so far, it’s better-performing than my AdSense account.  I’m projecting that about 50% of the clicks are from the included countries, but am hoping for more.


Think science. Science think.