Chitika improved its reports
Tuesday
Nov 8, 2005
Just checked my Chitika eMiniMalls account this morning, and I noticed some marked improvements in the reports are presented:
- You can view earnings by channel
- You can view your MiniMalls earnings by day, and this is sorted according to channel
- The report page now includes info for click-through rate (CTR), average cost per click (CPC), and effective cost per thousand impressions (eCPM)
I have yet to see the audited report for my account (because Chitika only counts clicks from the US, Canada and France as of the moment), but so far, it’s better-performing than my AdSense account. I’m projecting that about 50% of the clicks are from the included countries, but am hoping for more.
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