Augusto de Leon writes on this May 8 commentary on INQ7.net:

“Our society is ripe for

blogging. Radio and TV programs where people can go to complain or ask

for help with their problems in dealing with the government grow in

popularity. The Pacific Education Plan holders are using texting to get

justice instead of going to court. Texting is widespread across all

socioeconomic groups. Messages like the false earthquake on a specific

hour reached many people within a day. Half a million people gathered

in Edsa after receiving text messages.

Blogging might yet be the tool for us to change our wayward ways.”

It has been my personal advocacy for quite some time now to raise the level of blogging in

the Filipino society to a higher level.  While blogs tend to be

viewed simply as online personal journals, there is a need to recognize

the power and potential of blogs and blogging in recording our past and

shaping our future.  For instance, businesspeople and entrepreneurs should grab this opportunity to generate buzz about their products and services.  Concerned citizens should use the technology to raise awareness among fellow citizens and rally them under a common cause.

The time is now.  We see the decline of the quality of the

traditional and mainstream media.  Big media outfits no longer

seem to listen to the rational voices of the rational populace.  All

they seem to care about lately are ratings and how to make a quick buck out

of the ratings game.  Content suffers for the sake of commercial

gain.

It is said that broadcast media is on the decline, with the advent of

podcasting and high-definition video distribution via peer-to-peer

channels.  The information age has brought about possibilities never before imagined.  Geographic boundaries are being broken.  Time zones are being rendered meaningless.

The next People Power revolution, if and when such will ever occur, may

as well be a blogger’s revolution.  It has been done in the

west.  An EDSA-thru-text redux is no longer just a distant

possibility.

Blogging may as well be the mother of all killer apps on the ‘net.  The personal publisher now holds the power in his/her hands: the power to influence.

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