racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

There are a few ways to effectively get people to notice and read your blog, and that includes being all snarky, downright funny, satirical, or truly informative, like some bloggers I know. These people have a way with words such that their writings can really drive deep into your soul or your sensibilities. Most of the time you’ll end up laughing your guts out. That’s unless you’re the unfortunate victim of snarkiness or if you end up the butt of all jokes. In this case you will probably get annoyed—unless it’s all written in good faith, that is.

Sometimes you’ll scratch your head, asking yourself why didn’t I think of that?

And I think this last one is good.

Discussion vs. Readership

I’d prefer to quantify and qualify attention better through the number and relevance of comments that blog posts get rather than just the raw number of pageviews for that entry. Why? Sure, you may get a lot of readers loading up your articles. But unless you can get a good discussion going from your post then there’s probably something wrong, which can be any one of the following.

• Your blog software or design is crappy and people are having a hard time submitting comments.
• Your post is worth the few seconds of reading, but that’s about it.

When readers talk back, it means they like what you’ve written and would like to contribute their two cents’ worth. This means your blog post is worth ranting or raving about or on. At the very least this would mean that your readers feel proud to tell the rest of the world that they read your blog!

Style and Substance

However, it’s usually not enough to be just funny, snarky, or satirical. Sometimes this kind of writing might be interpreted as being attention-seeking or bordering on despair, with the writing’s or the blog’s raison d’être being just that—to seek attention. Your writing should be backed with substance in order to be truly worth reading and writing about.

Here are a few tips I can offer from what I’ve learned in the course of my pro-blogging. Let’s not focus on picking themes or niches for your blogs for the meantime, and let’s narrow in on writing one single blog post. Pretty soon you might want to apply this to each and every blog post you write.

1. Pick an interesting topic and learn all there is to know about it. This may be a current event or a hotly-contested issue. But I think it’s best to be unique and try to zero in on something no one else is noticing, but you know you can write effectively about. Be creative.
2. Make a strong point and take a stand. If you will just echo what everyone else in the blogosphere is saying then your post is probably not worth the fuss. True, it may make for good reference, but that’s just about it. Express your opinion and express it clearly, concisely, and unequivocally. Speak up.
3. Write with conviction and confidence. Readers love it when they see someone expressing their own opinion and doing so with passion. You are more likely inspire your readers to do the same. Move mountains.
4. Invite discussion. Your readers would hate it when you shoot down each and every dissenting comment on your posts. Agree to disagree. Welcome even the people who don’t share your own opinions. Talk and talk back!

Controversy is good

I’m of the opinion that a blog is only half-complete without active discussion from its readers. This is why I’d rather allow commenting without moderation and clean up spam post-fact—those that slip through spam filters at least. I’m thankful for all of you who have been actively posting here. I’m actually also happy that the J Spot has had a higher comment-to-post ratio since I moved from i.PH to my own hosted WP installation. Somehow my old design, layout and blog software were just not comment-friendly. I’ve changed the format of my blog, too, since then. I’ve focused on writing more substantial material rather than just simple “read this, this is cool,” posts.

Here’s a case I’d like to highlight my point with. A few days ago, I wrote on FG about something I read up regarding Wikipedia (as pointed out to me by Corsarius). I made some strong assertions, and I drew some flak from commenters who thought otherwise. They had good points—some probably better or more valid than mine. But I chose to take a stand. True, I downplayed some points by responding with humor, but that’s to entertain the dissenters and not turn them off.

Controversy is good. And it’s even better when you have great arguments to back up each and every side. That’s how you can blog and get noticed!

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