I should have posted on this earlier, but personal circumstances got in the way.  Big Blue has just published its employee blogging guidelines and policies.  According to a post by IBM’s James Snell, employees themselves collaborated (on a Wiki) to draft and refine the guidelines.


Points to consider:


  • Be who you are.  Speak in the first person.

  • Know your fellow bloggers.

  • Employee blogs are not IBM’s official mouthpieces, but informal knowledge sources and points of exchange.

  • Add value.

  • Respect copyrights and fair use.

  • Respect the audience.

  • Keep secrets.

  • Don’t pick fights (ok, if you choose to, do so with respect, and by presenting the facts).

  • Use your best judgement.

  • Don’t forget your day job!

  • Keep faithful to the Business Conduct Guidelines.


Fair enough.  A pretty cool concept, methinks.  I

wouldn’t be surprised if other companies follow suit and perhaps model

their own blogging policies and guidelines after IBM’s.


The guidelines do stipulate that what a blogger publishes is his/her

sole

responsibility.  I think this is an important point to

highlight.  Official communications should be the responsibility

of a firm’s corporate communications director.  Corporate blogging

is also best when done by, and identified with, individuals, hence a

more personal feel.  After all, professional bloggers provide a

human face to a company.  That’s the magic of it all.


(Via tales from Disiniland)


Gas prices too high? Go the extra mile with the green liter.

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