Check out this post by Anton at Pinoy.tech.blog.  According to the PICS, the Philippines only has 1.1 million regular internet users, or roughly a 1% penetration rate.


Compare that with a 20-30% mobile phone penetration rate; you can see that Pinoys favor mobile over ‘net applications.  Why?  Perhaps it’s because mobiles are so darn cheap nowadays (at least the lower end or older models), and they’ve become a necessity!  Heck, even poor people have the tendency to prioritize buying a mobile phone or prepaid credits over other necessities.


You’ve got quite a challenge if your business is focusing on internet-related solutions for Pinoys.


Either you’re an optimist or a pessimist, and I’d rather look at the brighter side.  So the challenge for me would be making the Internet more accessible to more Pinoys.  Let’s bridge the gap, so to speak.  Why not also focus on doing business with the higher-end market–exactly for the 1% that are regular Internet users?


After all, it’s either you build a market or work with an existing one.


Gas prices too high? Go the extra mile with the green liter.

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