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Is rel=nofollow Dead?

Author: J. Angelo Racoma Category: Blogs and blogging, search, SEO, The Web Tags: Google, nofollow, SEO, webmaster Views: 9924

Monday
Mar 5, 2007

woachain.gifIt started as an idealistic move to help combat spam in blogs, websites and comment threads. But today, some bloggers feel that the rel=nofollow microformat is not a good solution to a widespread problem. Some thoughts here:

* Lorelle VanFossen on the Blog Herald
* Jack of All Blogs
* Google Tutor

The idea behind the nofollow technique was to take away all the “link juice” comment spammers wanted, thus encouraging them to stop spamming. Google introduced the nofollow tag to discourage comment spam from flooding their search indexes, and blogging programs added it to avoid being penalized and jump on the anti-comment spam bandwagon. WordPress and many blogging programs and forums added a nofollow by default for all links within comment areas. This instructed search engines not to follow the link as they crawled the page, taking away the credit search engine page rank gives to incoming and outgoing links. Recently, while late to the party, in an effort to discourage comment spam, Wikipedia has added nofollow to their outgoing links.

The argument against rel=nofollow basically revolves around the idea that Google is penalizing even the legitimate bloggers and commenters (e.g., if nofollow is automatically enabled on blog software), and that spammers still keep on spamming.

Here’s one of the sites that’s actively advocating against nofollow: No Nofollow. Here are 11 reasons why nofollow is not effective, and expanded explanations on these (and 5 more).

Do you think it’s time to retire rel=nofollow? I’d love to hear your thoughts.

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J. Angelo Racoma is a technology journalist and blogger. See more of his blog posts here at racoma.com.ph, commentaries at racoma.net, and Twitter feed at @jangelo.
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June 22nd, 2007 at 12:53 am

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