Max’s Is Good To Bloggers
Sunday
Mar 18, 2007
Apparently, Max’s isn’t just about fried chicken and pinoy food. These days, they’re into buzz marketing, too. And they’re aware of the power of blogs and bloggers when it comes to spreading the word.
I recently wrote about Max’s new breakfast line on Pinoy Urban Blog. Max’s PR agent sent me a handful of free passes to try out the breakfast meals myself. This is for tomorrow, Monday March 19th anytime from 7 to 10 a.m.
From my email exchanges with Blooey Singson, it appears they decided to get in touch with bloggers according to their apparent reach and readership. I guess they wanted to take advantage of the influence factor, and in different fields/niches at that.
My mother also got a handful of passes, but I guess that’s just enough for the big family, eh?
I have a few more I can share. If you’d like a couple of coupons, please send me a message at 0927-5360123. Remember, it’s for tomorrow morning only, so you must have a way of picking up the passes here from my place anytime from today to tomorrow a.m.
J. Angelo Racoma is a technology journalist and blogger. See more of his blog posts here at racoma.com.ph, commentaries at racoma.net, and Twitter feed at @jangelo.
Comments
Kates
March 18th, 2007 at 8:03 pm
Great. Just ate at Max’s. Maybe if I’ll blog about their superb service, they’ll send me one of those.
. No, really. Their waiters are the best – at least here in Iloilo.
rhodora
March 19th, 2007 at 8:28 am
Nice. Sana may ganyan din dito sa amin. But you know what, Angelo, I think I am the only active blogger here in our place in Dagupan. And from my sitemeter, I see no one from here is reading me as well…
marhgil
March 19th, 2007 at 11:44 am
wow! sana, padalhan din ako ng Max’s, sa Batangas naman
Lisa
March 20th, 2007 at 3:47 am
Hi, I got to here through Sexy Mom’s Blog. Her experience was similar to yours so I decided to repeat my comment there here:
Recently, I reiterated to my staff at my that breakfast must be served hot (food gets cold fast here) and within 5 minutes (the service standard for breakfast as it is your first meal of the day).
And I remember explaining to them also that the “reach†of a dissatisfied customer is no longer just 20 other persons. With the internet, service folks must realize that a dissatisfied customer can reach a few millions of people in an instant and leave the bad review online for eternity.
Of course one should render good service not for fear of a bad review but to ensure happy, raving and (hopefully) repeat customers.
I had a bad experience years ago with Max’s in Cebu. And as a courtesy to a fellow restaurateur, I told the owners about it because I was sure they would appreciate learning about the incident. The staff tried to cover it up but I was able to specify the time, table number and our food & beverage orders to prove I was there. They all got fired. It was a very, very, very severe offense. My point is, the owners did act on the complaint and I am sure they will take your review seriously and act decisively.
J. Angelo Racoma
March 20th, 2007 at 4:14 am
Thanks for visiting, Lisa. Dine is my mom, and we both availed of our free breakfast at the same branch. You’re right–word of mouth goes a long way. What an unfortunate incident!