racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

Sound corporate blogging advice from Micro Persuasion:

PR instinct tells us to have

the executives – and only the execs – speak for the firm. But blogs

break down these walls. We can now hear from everyone inside the heart

of a corporation – if the company is willing to let them speak. I trust

companies that are willing to do this. Sometimes it’s the CEO, often

times it isn’t. Heck, customers could be the gut of your company.

Blogs are proving to be cutting-edge P.R. instruments, in that

nowadays, not only marketing and P.R. execs have the clout to generate

buzz needed for business, but even anyone from a company, or even

clients themselves.

The maverick CEOs – Mark Cuban, Bob Liodice, Alan Meckler and Bob Lutz
– they all blog from the gut. They’re naturals. Not every exec is a

natural, but there’s always someone in the rank in file who is. The

moral of the

story is, find someone who will blog from the gut whether they are at the top of the corporate food chain or the bottom.

Bottomline is that blogging from the gut means involves more emotions

and personal affiliation.  Perhaps the best people to blog for

buzz are those who are truly passionate about their craft/field, those

who have the flow, so to speak.

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