Wired on pro-blogging pioneers Nick Denton, David Hauslaib and Jason Calacanis: Can Bloggers strike it rich?

… to create a profitable blog requires much more than a keyboard, an

internet connection and too much caffeine. You need a talented writer

entertaining enough to hold an audience, a consistent publishing

schedule, content worth linking to by other bloggers and worthy of

press coverage, marketing savvy to sell advertising or enlist

third-party networks and, as a culmination of all of this, plenty of

traffic.

True, pro-blogging is still taking off in the developed world, and more

so in developing nations such as the Philippines.  People are still

experimenting with what clicks with the audience, and naturally with

what will earn better.  As it is, the pro-blogging sphere can be

considered as being a bubble, very much like the dot-com craze of the

1990’s, which saw a lot of startups fall when the bubble burst.  It’s

not just a matter of who gets there first, but who gets to come up with

the sustainable business model.  For now, I’d think that individual

bloggers cannot strike it rich by themselves, hence the rise of group

blogs and blog networks.

And

some believe that as much as 99% of blogs in the blogosphere can be

considered junk–polluting the ‘net and cramming the search engines

with irrelevant, re-posted (sometimes plagiarized), and many times

wrong information.  This may ring true.  But this is just a

temporary situation, IMHO.  In the end, it will be the blogs of

worth that will

remain, for after all, it takes effort to maintain a blog.  It’s

survival of the fittest.

(thanks to Marc for the link)

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