Someone needs to proofread Smart’s copy
Thursday
Apr 27, 2006
Smart Communications recently re-branded its Smart WiFi broadband service (not actually an 802.11x technology) to “Smart Bro” (presumably for “Smart Broadband”). This is likely to mitigate the bad press Smart WiFi has garnered so far, with the crappy service most have been reporting.
True enough, searches for “smart wifi” would inevitably bring up complaints against the service among the top results. So a re-brand would likely give the service a fresh start in terms of publicity, albeit only with the less-enlightened. I’d say knowledgeable consumers should know better.
However, I find it quite interesting how a company swimming in cash and assets can overlook simple copy proofreading. From the Smart Bro profile page:
Subscribers will need a PC with Pentium II or higher, 128 MB RAM or higher (preferable 256 MB RAM), Ethernet/ LAN Card, at least 10GB of hard disk space and operating system of Windows 98, 2000, XP, Linux or McIntosh OS.
Holy crap! Where does one get a McIntosh OS? And they need to improve on their grammar!
J. Angelo Racoma is a technology journalist and blogger. See more of his blog posts here at racoma.com.ph, commentaries at racoma.net, and Twitter feed at @jangelo.
Comments
ba
April 27th, 2006 at 12:15 am
Kailangan ng 10GB para lang sa wireless internet? McIntosh? Bago yun ah. Hahaha
Andy Merrett
April 27th, 2006 at 6:44 am
Or even if they do get (what I presume they mean) Mac OS X, how do you reconcile that with a Pentium II?
taorist
April 27th, 2006 at 9:54 am
Nakakahiya, pati so Andy nagkomment na.
SMART is not smart with technology, I guess.
J. Angelo Racoma
May 5th, 2006 at 10:30 am
Smart is actively trying to bury “Smart WiFi” in the hopes that consumers will not associate the crappy service they got with Smart WiFi with Smart Bro. But it’s essentially the same service, with a different branding and subscription packages.
Sheesh.
Lex
May 19th, 2006 at 3:32 pm
McIntosh hahahahahahaha oh boy, hay nah koh, and they call themselves “Smart”? What an irony, I don’t think of myself smart though, rather cautious. Or, just maybe, there’s an underpaid but multitasking employee in Smart who got an over diversified job description without a reasonable salary (I was about to state “just compensation” but that’s for expropriate).
Anyway, now that I read this blog about proofreading Smart’s article, I got the picture about multitasking employees.
Don’t you think that Smart Wifi is also multitasking and that’s the reason for their “crappy” service?
Oh well, I think Smart is trying to compete with Globe and they over did their task, missed a point here and there.
GOOD FOR GLOBE THOUGH.
J. Angelo Racoma
May 19th, 2006 at 4:00 pm
I’ve always preferred Globe over Smart in many aspects.
For one, Smart’s postpaid billing is crappy. And then Smart doesn’t even have full-featured GSM service (no call divert, barring, etc., and doesn’t correctly send pulses to start the mobile’s call timer). And then their prepaid loading–and sharing–schemes are stupid!
I’m for a company that goes for more reasonable and sensible services.
Lex
May 19th, 2006 at 4:22 pm
I’m a 0917 user too since 01 May 1999 and haven’t changed my number. It pays to be a pioner like GSM than to be an imitator.
I tried to use a Smart SIM and comparably it boot slower than most especially when the built-in phone directory is loaded with 10 items and more.
There have been times when my pre-paid load got confiscated even before the expiry date.
There were more drop calls, especially in the provinces north and south of Luzon.
Though there were, previously but not anymore, drop calls from Globe, I had only 2 occasions when that happened.
GOOD FOR GLOBE
virgilio
February 23rd, 2007 at 8:28 am
Great site! Good luck to it’s owner!
cautious
March 31st, 2007 at 10:47 pm
I think Smart is better than Globe. Smart a dual band network unlike network…there may be delayed messages but this happens seldom….unlike with Globe message are most of the time late..as in late… I guess Globe users are more of pasosyal effect lang
cautious
March 31st, 2007 at 10:49 pm
I think Smart is better than Globe. Smart is a dual band network unlike Globe who always seem to have a congested network…there may be delayed messages but this happens seldom….unlike with Globe message are most of the time late..as in late… I guess Globe users are more of pasosyal effect lang
Lorie Locara
September 5th, 2007 at 3:55 pm
hehe. i know one company na client nila smartbro. i just don’t know if they handle the web copy too… though it’s really really likely. and i must say i need to cover my head with a paper bag for being formerly connected to them.
Leeann Cruz
January 11th, 2009 at 11:28 am
Hi, this site seems to be out of date, now we are Jan 2009,
I have a huge issue with Smart Bro Post 799 Plan paid plug its.
Ibought 4 units and now want to throw them all in their face.
Smart customer care are saying I can’t do that as I have a 2 year contract.
HUM who elso wants to do the same as me?
All smiles
Leeann Cruz
privateisland4gmail.com