racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

Here are some interesting info tidbits I picked up from yesterday’s One Internet Day Manila event. Maoi Arroyo, who presented on blogging for buzz (the most engaging presentation during the event, IMHO), cited some figures pertinent to blogger demographics in Metro Manila.

Based on the latest Blogosphere report (available only to Digital Filipino members), there’s an untapped way of talking to the young and upwardly mobile segment of Manilenyos:

* 18% of internet users read blogs
* 55% of bloggers are < 20 years old
* 20% of bloggers are between 20 to 29 years old
* 71% are male
* 84% are single
* 48% are students
* 97% have their own computers at home

I’d be interested in seeing the full details of the report. I guess I’d have to sign up for a membership for that (do you offer discounts for bloggers, Janette?). From this summary, though, one can surmise that there is still a good proportion of the Philippine market that can be tapped by blogging services or as blog readers, with only 18% reading blogs (knowingly or unknowingly, I’m not aware–there is a difference). I think there are about 10 million Internet users here in the country of about 80 million.

Thing is, most of our Internet users do not have their own computers at home. Some may have access to computers and the Internet at the workplace, but most others access the ‘net from cafes. The fact that 97% of bloggers have their own computers at home is indicative that the inconvenience of having to blog from an Internet cafe is a barrier to entry.

The figures are quite as expected, though, as they reflect the usual expectations from blogger/Internet user demographics. Most bloggers are younger than 20–perhaps teenagers–, most are male, and most are students. One notable concept from Maoi’s presentation yesterday was that the age group that comprises the 20-29 year-olds are probably what the marketers should target. They are, after all, the group with the most disposable income (as a ratio to total earnings) and probably the ones who have a higher propensity for consumption rather than saving.

Okay, sorry for the econ speak here. But you get the drift. When you’re young, unmarried and already earning–and you probably have stacks of credit cards–you’re bound to splurge on stuff for yourself. And this is just the ideal target for firms that sell clothes, apparel, gadgets, and other such things.

I think it’s a good idea to conduct a survey among my readers, just to know what my “market” is. After all I’m selling some things. And these are ideas.

Let’s put our laptop lid advertising (Sacha, Blogging Pro, bLaptops, the J Spot) concept to the test. I’ll be speaking at the 3rd Techfactors Regional Educators’ ICT Summit this Wednesday, August 30th at the University of the Philippines (my topic is The Learning Preferences of the New Generation). The audience will consist mainly of about 200 educators in the various ICT fields from Metro Manila schools.

Unlike Sacha, who’s selling space by the square inch (or quarter of an inch, even), I think I’ll go in larger chunks, considering the affair will not be as intimate as BarCamp, and I’ll be speaking at front, and not mingling with the crowd (well, mingling comes during the break times). So visibility from greater distances is important in this case.

Okay, I’m interested. How much will it cost?

Considering that my laptop has a relatively larger screen and lid real-estate than Sacha’s ultraportable, we can go in chunks of 4″ x 4″ or even 8″ x 4″. This is a 14-inch widescreen, and the actual area of the lid is about 13″ x 9″. That leaves enough space for six 4″ x 4″ images or three 8″ x 4″ stickers comfortably side by side on the lid with enough free space in between.

The prices:

* US$ 50 for a 4×4 image
* US$ 75 for an 8×4 image
* US$ 100 for an 8×8 image

Okay, we can go smaller, but you’ll have to email me so we can agree upon a price. And, this is first come (or first emailed?), first served. Hey, the 8×8 space is cheap (do the math). You can slash off 100% from the price of four 4x4s if you and three friends are interested in putting up 4×4 ads each.

The Elevator Pitch

This arrangement goes with the standard elevator pitch, meaning if someone asks about the ad, I’ll introduce the product/service/site to them in less than a minute (which is enough to capture the interest of people if done right). This means I cannot possibly pitch stuff that I’m not comfortable using myself, so I reserve the right to turn down unsuitable ads.

Materials, images, URLs, etc.

I’ll supply the materials and do the printing myself, unless you have some need to send me some specialized, embossed, gold-plated, diamond-encrusted logo of your company. Just send me a suitable image in print-size resolution, along with instructions to add a URL or some text, and let’s talk business.

Also, to give proof of your product’s exposure, I’ll email you back pictures from the event with your ads prominently placed on my laptop lid. Heck, I’ll even post them here on my blog.

Contact Me

Get in touch with me via the usual email address – jangelo at racoma dot net. You have until tomorrow evening (August 29th, +0800H GMT) to place your orders, as the event will start early on Wednesday.

I think our PayPal for the Philippines logo should have a spot.

I’m looking for people/entities trading Philippine-based MMORPG currencies (Ragnarok Online, etc.).

I’d be interested in talking business. Please get in touch with me either via email or SMS. My email address and mobile number are listed at the sidebar and on my about page.

It’s been several weeks since I published PayPal: One Great Way to Improve the Philippine Economy. Quite a number of people have expressed support and interest. A few have provided their insights and inputs into the matter. Others even have dissenting opinions, or at least don’t think that having PayPal would be helpful enough.

Links to these other posts and news items are available here. Reader fedeback can be found on the comment thread.

Things haven’t been quite slow these past days. I guess everyone’s busy. But here are milestones, so far.

* We’ve registered a domain, www.paypal4ph.com and even set-up an update blog at www.paypal4ph.com/blog (thanks to my colleague “J4s0n”:http://j4s0n.com ).
* We asked uber-cool designer Ia (who also works with us at Enthropia) to create some artwork for the site.
* J4s0n is coding a cool sign-up sheet with an equally cool frontpage (Enthropia is the team behind iBox, which I think is really cool). We can probably ride on the existing signature campaign on petition spot launched last year, which has 812 signatures to date. However, I think it would be good to start fresh (and so everyone who would sign up actually knows what the issues are).
* Mainstream media update: Joey Alarilla (journalist, problogger, father, and Palanca awardee) has written about the *PayPal for the Philippines initiative on CNet Asia*. Joey also writes for Inq7.net and I do hope we make it there, too, one of these days. His fellow Inq7.net journalist Erwin Oliva has also expressed interest in the advocacy, and I do hope we get the much needed mainstream-media mileage.

Other ideas:

* We’re likely to move the advocacy site to a .com.ph domain to support the use.com.ph campaign (and since it’s for the Philippines, anyway!).

Open Source / Collaboration

Sad to say, running an advocacy is not that easy. Firstly, I’m quite rusty as an economist, and after all, being a jack-of-all-trades makes one a master of none. So I’m not your expert on tech and e-commerce either, but I do try to make the most out of what information I can digest from other sources. And one of the things I’ve been a big fan of is OpenSource.

The most important thing I learned from the Open Source movement is that collaboration is key to producing great ideas and great output. Hence, with this in mind, I think it’s best to move forward with the PayPal for the Philippines advocacy as a collaborative activity. We are already doing this, as various people are contributing to advancing the cause in their own ways. However, we need to come up with a more defined and focused output. We need to get our facts and figures straight. We need to be able to talk to the right people (and at the right time).

For one, we need to come up with a whitepaper, as Migs suggested on the original blog post. We need a more solid argument to support our cause, and to help convince the right people (i.e., those in government, the banking sector, and even eBay/PayPal management itself) and in this regard, I think collaborative work is the way to go.

So here’s what our next step would be. I’m hoping for inputs and suggestions on how we can go about with it. For now, we shall be setting up a Wiki on the advocacy page to get started on a draft whitepaper (link later). Any inputs and help (with the appropiate sources and citations needed, of course) would be much appreciated.

I’ve had it with petty bickerings in government and among politicians in this quaint little country of mine. People talk about big-time issues like constitutional change, corruption and the like, but people still seem to advance their own interests, while sacrificing the welfare of the rest of us in the process. This is why I choose to be apolitical. I’ve never voted in my entire life. Some might say I’m wasting the potentials of my vote. But what worth would that vote be if the supposed wisdom of the masses (which is the point of democracy) produces crappy leadership (and perhaps followership)?

And we know that crappy leadership causes instability in the economy, which causes us to remain poor, which causes people to have the tendency to make wrong decisions*, which causes us to choose crappy leaders.

Or at least the economist in me would say that.

*I have no bias against the poor, but I think to uplift one’s status in life, one has to think rich!

Employment, Underemployment, Unemployment

We are at 12% rate of unemployment and 20% of the workforce is underemployed.

We have a million people leaving the country each year to work overseas as nannies, caregivers and domestic helpers (most, though not all), when a lot of these people used to have knowledge-based work or at least white-collar work–as accountants, teachers, and the like–in the country. I have nothing against offering care to those who need it (hey, my kids need a nanny. Give me a buzz if you know someone!) or doing household work, which is also an honorable means to make a living. However, I just don’t feel it’s right to let one’s profession and skills atrophy just because the pay is better in nominal terms somewhere else.

They are considered modern-day heroes. They send in money from abroad in the form of remittances to their families here. They bolster our economy by contributing to the supply of foreign currency in circulation (which keeps the value of the Peso from falling, but that might be a concern for the export sector–but, alas, we digress).

But this is at the expense of family life. Imagine, mother and father leaving their kids under the care of relatives or other people just to make a decent living.

The other side of the coin is the trend of offshored businesseses coming into the country. Yes, it’s cool that foreign companies choose to outsource their transaction-based jobs here to us. There are the call centre agents, the medical transcriptionists, and the technical support people. There are also other white-collar undertakings such as accounting, software development and the like.

However, I still consider it to be unfair to the people involved, namely those who are employed in the BPO sector. My reason? It’s the companies that gain much of the benefit. Granted, they set up the infrastructure and they take on the overhead for operations. This emboldens them to take a big cut of the compensation pie. When American, British, or other European firms pay about $1,000 to $1,500 per month per call centre seat, the actual call centre agent only gets about PhP 15,000 to 20,000 (or $300 to 400) of that amount. Add to that the health issues brought about by having to work in shifts and having to change shifts every so often (which is a practice in the industry), then guess who’s on the losing end?

There must be another way.

My proposal

Here’s a simple proposal of mine.

I believe there is a good pool of talented people in the Philippines just waiting to be tapped. For instance, I write. And I know people who write really well (in fact, I’ve gone as far as hiring them to work with the company I’m involved with). I also know people who can develop great web apps and create Go Ogle worthy designs, whether on their own or under the guidance of foreign visionaries.

In fact this is what we do at Enthropia. Just one of the many things, actually. There are a handful of us here in the country (as well as in other Asian countries) working on our projects and we’re on a mobile/home-based working arrangement.

We basically render work for our North America-based mother entity (likewise a lean team) and they pay us for our services. Directly. And not having to pass through some big-ass company that will take a big chunk off our earnings.

We don’t have a glitzy office in Makati or Eastwood, nor do we plan to set one up anytime soon. We each pay for our own equipment and infrastructure. We feel this current arrangement of ours lets us be robust enough to accomplish what has to be done without all the administrative overhead.

Call it freelancing. Call it the informal sector. Call it the underground economy.

Other people probably aren’t aware of the possibility that one can work for foreign companies without passing through intermediaries (or middlemen) here, nor actually going abroad. And if they were, most of the time the hindrance would be the means by which money can be transmitted.

You can render a service and send whatever needs to be sent or done by email (or IM or SMS) but money’s a different thing altogether.

Yes, there are a handful of remittance services, but here’s the problem:

* They take a big cut
* They are not convenient

If only we had PayPal in the Philippines, then I think we would be able to open to the world better means to access to our pool of talent.

In the course of my freelance work as a writer/blogger I’ve had clients who paid via money transfer and it took days, and it was expensive. Xoom? It’s a good mid-way solution, but still not as convenient as having the real deal (PayPal). After all, they still get a cut, and the paying party still has to register for an account, where his PayPal details would then be keyed in.

There’s my simple thesis.

Having PayPal in the country would greatly benefit the following people:

* Web developers,
* Designers,
* Photographers,
* Writers,
* Pro-bloggers,

and virtually anyone else who can render services remotely while corresponding via the Internet. Their correspondents can pay simply by clicking a few buttons, and that’s it.

This would be a great opportunity for both sides, as it will open up access to the supply of good talent, and as well as open up access to those who are on the demand-side.

Who said perfect capital mobility should be impossible? In this day and age, where knowledge—or rather Knowledge with a capital K—is the foremost capital, mobility knows no geographic bounds!

However, PayPal won’t deal with us. It’s probably because we have a history of having potential for money laundering activities. Or maybe it’s because of poor security in banking or credit card transactions.

The point is that we have to lobby for inclusion as a PayPal enabled country.

If our Anti-Money Laundering Act is crappy, then we should lobby for a change for the better. If implementation is poor, then we should lobby for stricter enforcement.

Let’s work together!

I’ve had a talk with an esteemed gentleman from the country’s Liberal political family, and he’s very much interested with my idea. I know this is not an original idea of mine (the need for access to online financial transactions, namely PayPal), but probably other people haven’t brought it up to the level of actually trying to do something about it.

Here’s our chance. Let’s join forces, organize, and formalize so we can better forward our cause. I’m probably not the best person to mobilize people but I sure do have a lot of ideas.

Anyone wanna be involved in this?

Updates

Sites that link to this post, as of 2006-07-24 09:41H (darn trackbacks/pingbacks aren’t working).

* Crimson Crux (Phillip Kimpo)
* Pinoytechblog (c/o Arnold Gamboa)
* Random Takes (Migs Paraz)
* The Mike Abundo Effect (okay, Mike, is there really such a thing as a Mike Abundo Effect?)
* Snow World
* TechnoPinoy (Mon Abasolo)
* Captain’s Log (Jepoy Bengero)
* Alleba Blog (Andrew dela Serna)
* Touched by an Angel (Noemi Lardizabal-Dado)
* Bubbleheadnut’s Livejournal
* Bitstop Network Services blog
* Wonderful World of Jonas
* Yugatech: PayPal in the Philippines via Xoom (Abe Olandres)
* Babelmachine: Bloggers lobby for PayPal in the Philippines (Joey Alarilla)
* Planet Pinoy Biz & Jozzua. com (both by Jozzua)
* TechnoPinoy, again (Mon would rather not have PayPal )

In mainstream media (papers, blogs, etc.)

* CNet Asia: Bloggers lobby for PayPal in the Philippines (by Joey Alarilla)

Posted elsewhere:

* DIGG this story!
* ForeverGeek

*Update, 2006-07-20 1500H*: We’re setting up an advocacy site, www.paypal4ph.com. Right now, the site redirects to this blog post until we come up with something better. Credits to Jason for setting up the domain and hosting. Ia will be doing the logo, and Phillip would be helping me out with the writeups (the blurbs, taglines, etc.). I hope to be able to come up with a whitepaper of sorts, as Migs suggested in a comment below.

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