racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

So I posted yesterday about Max’s PR agent, Press Inc., handing out free passes to Max’s first day of offering its Power Breakfast line. I got 15 passes, while my mom got 10, mine I shared with some friends and relatives. About 9:00 a.m. this morning, we headed out to Max’s at Quezon Memorial Circle to avail ourselves of the free meals.

Our feedback: we were disappointed.

Food was above average. Coffee was excellent. But frankly the service was not so great. We had to wait more than an hour after ordering to be served.

We’re regular Max’s customers, so we would know if something was amiss. For one, we were seriously thinking that we weren’t given much priority because we weren’t paying customers.

Food

Okay, let’s first talk about the food. By the time we arrived, we were told the restaurant alreay ran out of their beef Tapa meal, which most of us badly wanted to try. So we ordered the fried bangus (milkfish), sausage, and pepperoni omelet meals, as well as champorado (chocolate rice porridge).

We were also informed by the wait staff that they were unable to serve their brewed coffee. So the served us instant coffee instead (and that was after 40 minutes of waiting). At this point, I was already a bit fuming because the PR people were showcasing Max’s Indonesian Arabica coffee as the highlight of their breakfast line.

Priority?

Service was slow, but this would’ve been understandable, since the restaurant only started serving breakfast meals today. But what ticked me off was that apparently some customers who came in after us were being prioritized. For instance, there was a couple who came in about an hour after us, and they were served within five minutes of ordering. These were the very same meals we ordered (sausage). They were paying clients. They finished eating and left even before we were served with our orders.

A friend of mine also decided to avail of his free breakfast there, and he told me service was really slow.

I told my mother I had half a mind to approach the store manager. And we did. We told him that we dined at Max’s because we were sent complimentary breakfast passes under the assumption that we could help spread the word by reviewing the food and experience on our blogs and online publications. And I told the manager that this incident would seriously affect how I would review the promo/offering. After all, being bloggers, we are usually honest and candid about our reviews. And we don’t even need to be given free stuff to write favorable reviews. If we really like something, then we would be glad to blog about it in a positive light, even if—or perhaps particularly if—we were paying customers.

The manager apologized, and told us they really weren’t exactly prepared to meet the huge demand in breakfast meals, and in light of this promo, about 70% of the clients this morning availed of the free meal. He also said the coffee machine broke down. I pointed out my concern that we felt being discriminated against because we were availing free meals. Other people were served quite quickly.

Served, at last!

It was only after talking to the manager that he told us he would follow up our orders. After about 10 minutes, we were served. And that included the brewed coffee.

I was quite okay with the sausage, but my wife and brother-in-law said the sauce/glazing was too overwhelming. The bangus was tasty, but a bit oily. And the pepperoni omelet was on the salty side. Saving grace for Max’s was the champorado, which was great—very chocolatey and creamy. And the coffee was excellent.

My mom and siblings, who were served earlier (they came in about an hour earlier than us), complained that their champorado was cold, though.

Bad taste

I also texted Blooey singson of Press, Inc. to tell her about the incident, and she said she will have Max’s management look into it. This is definitely bad press, especially for a company asking for honest opinions and reviews. And this should be a lesson to companies launching promos. They should not discriminate against people who would avail of free stuff.

So would we still eat at Max’s? I would say yes. It’s still great casual dining at reasonable prices. But then this incident left a bad taste in the mouth. Our time was wasted and we felt badly treated. So this will stick in our minds for quite some time. And we probably won’t recommend Max’s power breakfast line to our friends for now.

If I had reviewed Max’s Power Breakfast Line in tenminut.es fashion, their ten minutes would have been over long before it even begins.

Update: changed pronoun references to Blooey. I just realized Blooey is a she, and not a he! Also, apparently other branches were better. I hear they treated coupon-holders like royalty, as Noemi relates here (she also has a review of the Power Breakfast, but she dined at the Katipunan branch).

Apparently, Max’s isn’t just about fried chicken and pinoy food. These days, they’re into buzz marketing, too. And they’re aware of the power of blogs and bloggers when it comes to spreading the word.

I recently wrote about Max’s new breakfast line on Pinoy Urban Blog. Max’s PR agent sent me a handful of free passes to try out the breakfast meals myself. This is for tomorrow, Monday March 19th anytime from 7 to 10 a.m.

From my email exchanges with Blooey Singson, it appears they decided to get in touch with bloggers according to their apparent reach and readership. I guess they wanted to take advantage of the influence factor, and in different fields/niches at that.

My mother also got a handful of passes, but I guess that’s just enough for the big family, eh?

I have a few more I can share. If you’d like a couple of coupons, please send me a message at 0927-5360123. Remember, it’s for tomorrow morning only, so you must have a way of picking up the passes here from my place anytime from today to tomorrow a.m.

Image borrowed from yugatech.