racoma.com.phJ. Angelo Racoma on technology, economics, writing, problogging, and getting things done

Here’s an interesting video supposedly of Bill Gates’ last day on Microsoft. This was shown during Bill’s keynote at the 2008 CES.

This week, we take a trip down memory lane, and we visit Lex Luthor’s past, and here we see the reason behind the enmity between Lex and Oliver Queen.

Remember my post about why Celebrities should blog? I mentioned that this is a very cheap and effective public relations tool, particularly in addressing pressing issues and controversies, or just even enhancing mindshare on the Web. We know that scandals and rumors spread fast through the Internet—be it via email, forums, chatrooms or blogs.

It probably goes without saying that it’s not only celebrities who should blog, but also any person or entity with a reputation to protect. For instance, big companies in the west like Microsoft and Dell are doing it (MS seems to be doing well, but Dell is not).

The Jollibee Scandals

Now here’s yet another issue that I think needs immediate attention. This past week, I encountered two posts about Jollibee that can potentially hurt the fastfood company’s reputation.

First is the Jolibee and Twirlie Scandal, as posted by Jepoy and Yuga on their respective blogs. In the video (which I won’t re-post here), mascots Jollibee and Twirlie are doing naughty stuff. This was likely done at a party with adults-only guests, and probably at the request of the party guests.

The guys behind the mascots (and the staff handling the party, too) would’ve probably been safe had this video not been circulated around the ‘net. Now I wonder what’s become of them.

Second is the Open Up and Say Yumburger post by American blogger pamie.com, who visited a Jollibee branch in the US along with a couple of friends (via Torn and Frayed).

Here’s what she had to say about Jollibee’s Yumburger.

Meanwhile, Ty was staring at her Yumburger. “This isn’t something we can eat,” she says. “There’s a pink…sauce… and it’s pink?”

I tried being positive. “Do you think it’s still Thousand Island dressing?”

She put the burger in her mouth and then instantly winced. “No.”

“What’s it like?”

She shook her head slowly, sadly. She whispered just one word to describe the taste of her cheeseburger: “Sweet.”

“It’s like Wendy’s took all the goo that comes out of their burgers when they’re done cooking them, pressed that down into a mold, froze it in a patty shape, and exported it to the Philippines, where they put it between some bread, put pink sauce on it and sent it back here.”

I think I do agree with her on some points, if you ask me. Anyway, there’s more to the post than rantings about the Yumburger. There were nastier things said about the Chickenjoy, Jolli Spaghetti, and Banana Langka Pie. One of the blogger’s friends concluded that “Fast food is nasty, no matter what country.”

Implications to Jollibee

Do a Google search on “Jollibee” and you will see the pamie.com post and various other blog postings about the mascot videos on the front page of the results page. And these scandalicious (to use the Jollibee nomenclature for their “delicious” stuff) blogs have the potential to taint Jollibee’s rap, if not locally, in the international scene (what will foreigners think of Pinoy food, then?).

Mike Abundo cites that some comment-posters on Yugatech are asking for the blog entry to be removed, and speculates that they might be from Jollibee. I agree that in this case, Jollibee needs to learn smarter blogging. If they want to address this effectively, they should also learn the medium.

Jollibee’s corporate honchos have apparently responded to the mascot video by sending out an email in an attempt to clear this mess. But this is clearly characteristic of corporate PR—carefully, well thought-out wording and not immediate. It took them about a week to come up with a response, and by this time the scandal has already spread all over the Internet.

The Yumburger post, meanwhile, has been online since January this year, and much has been said in other blogs and comment threads about Jollibee’s food, freedom of speech, tastes in food. Still, I haven’t heard a word from Jollibee itself. Of course, things like these are not likely to be addressed with a corporate press release (any company would look silly if blogosphere issues are responded to with press releases).

What should Jollibee do? Blog!

Oh, if you think it’s just Jollibee, do check out what Gary Granada has to say about McDonald’s (via Jason).

Image from Rebelpixel.

Are the local stations already airing Smallville Season 6? I’m not really into local TV these days. I have cable here at home, but we mostly watch kids’ channels like Disney and Nickelodeon (mostly Disney). Smallville’s Season 6 Premiere was supposed to air Thursday, September 28th in the US. But during that time, power in our place had been cut off due to typhoon Milenyo (international name: Xangsane), so I had no way of knowing whether Studio 23 is already carrying the new season (it usually plays Smallville Tuesdays).

Fortunately, there’s YouTube. While arguably copyrighted content isn’t supposed to be uploaded there, I think some producers of popular TV shows have become quite lenient, especially with the shows that have such a huge cult following that it doesn’t make sense to deprive the potential audience of their viewing enjoyment.

“Can you read my mind?”
I always thought Clark and Lex had this thing for each other. But flying through the air in a tight embrace? Now that’s something. Beat that, Lois Lane!

“Lex … Will you marry me?”

Watch it online

So if you missed Smallville, or if you’re dying to see the new season, you can watch Episode 1: Zod on YouTube.

Update: You can download the torrent here. Just go install a BitTorrent client if you don’t have one yet.

Watch out for the “Kneel before Zod” moment!

• Part 1
• Part 2
• Part 3
• Part 4
• Part 5
• Part 6

And here’s the preview trailer for Episode 2: Sneeze:

I’ll probably post a review of the season opener later on ForeverGeek.