David Kirk of Tech-recipes.com has interesting insights on the “DIGG effect,” or basically what happens when your site is linked up, and gets popular in social-bookmarking / tech news site DIGG.com.  It’s something like the SlashDot effect (i.e. your server basically dies because of the gazillions of people accessing your site).

To summarize the “top 10 things webmasters should know,”

• DIGG users don’t click ads


• They don’t use Alexa either


• Traffic from DIGG doesn’t generate much discussion


• Front-page DIGG news gets lots of flames!


• DIGG generates moderate traffic, but with large bandwidth consumption


• DIGGers are more polite than Slashdotters


• Traffic is lower during weekends (figures, eh?)


• The best DIGG post about a topic isn’t usually what reaches the front page


• DIGG may not necessarily boost your Google pagerank


• Front page DIGG news items usually gets bookmarked in other social bookmarking sites

Be sure to check out the site for the analysis.  IMHO, it’s great that

people are now discussing how DIGG.com affects the behavior of web

users.

Personally, I’d say that DIGGers are usually techies or at least people

interested in tech.  Hence, whatever behaviors tech people have in

browsing would also be prevalent.  For instance, majority would likely

be using Firefox.  At least

40% would have their own blogs.  And they would likely to be

AdSense-blind.  Or if they were not, they’re not likely to be clicking

around, looking for stuff to buy thru the ads (they’d be going to eBay, etc.).

At any rate, I have yet to see a sustainable business model coming from

the DIGG effect for webmasters, especially with this analysis.

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