The Filipina online
Sunday
Jun 12, 2005
I previously posted on the Yan ang Pinay movement now propagating in cyberspace (now with button links in my left sidebar), where people are basically encouraged to write about Filipinas and even Filipinos in general. This is in the aim of improving the status of the Filipina online, paticularly in search engines.
I just did a Google search a while ago on “Filipina,” and I’m quite pleased that first on the results list is BagongPinay, along with several other relevant links in the first page such as ffwn.org and Clair Ching’s blog post on the subject.
A Yahoo search renders Filipinalist.org
as number one, with the above-mentioned sites also in the first
page. On a negative note, the search result also suggests keywords
“filipina bar girls,” and “filipina heart,” which link to
results for porn and mail-order brides.
It’s still a sad reality that much of our Pinay brethren resort to
participating in these online activities for money, perhaps due to the
lack of other (more dignified) ways to earn. It’s one of
the negative impacts of globalization. Technology has managed to
bring citizens of different nations closer amid geographic borders, and
we can now even
export jobs (take the business process outsourcing boom, for
instance). But the same also goes for the world’s oldest profession. Indeed, ‘net connectivity has spawned a new occupation.
I encountered a comment on Marisol Angala’s “I am a Filipina Teacher” blog article
where the poster considers the move as picking on “… our underclass
Filipina sisters who are just trying to put food in their table, [by]
any means necessary.” I would contend that we’re not exactly
picking on our less fortunate sisters who, unfortunately, have to sell
themselves (figuratively and sometimes also literally) online to eke out a
living. We are, in fact, helping them out, since we intend to
improve how the world views Filipinas, and they are part of that group,
aren’t they?
The solution is not short-term, and hence we will not see change
overnight. Sites for porn and mail-order brides will still appear
in the top search results precisely because these are what the audience
seeks out. Economic-speak: there is demand, and hence there is sense to provide the supply. But what if we can crowd out that demand with one for a more relevant content pertinent to the Filipina?
The Filipina as an artist? The Filipina as a mother? The
Filipina as a political figure? The Filipina as a nation-builder?
Perhaps the demand for Filipina mail-order brides and porn will also
decline. And with this, the idea of Filipinas as only referring to such will also,
hopefully, diminish.
I am being optimistic, but I am proposing that better opportunities
will be there for the picking for Filipinas (and all Filipinos alike)
if the international community has a higher regard for our being.
In the long-term, if we do take the collective effort needed to change
people’s mindsets–which we are doing now–future Filipinas would not
longer have to resort to selling themselves to earn. Or if they
would be marketing themselves at all, it would be as respected
professionals and skilled workers ready to take on the challenges of a
knowledge-based global economy.
I want to make the world better for three Filipinas who are very, very close to my heart: my wife Caren and my daughters Sofia and Clarisse.
J. Angelo Racoma is a technology journalist and blogger. See more of his blog posts here at racoma.com.ph, commentaries at racoma.net, and Twitter feed at @jangelo.





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