What I think about branding and Web 2.0
Saturday
Apr 29, 2006
It’s “Web 2.0” talk again, and I’m pretty sure some of you are squirming in your seats over this catchphrase, which seems to be hurting your ears (and eyes) at every mention.
In essence, I think the social aspect of Web 2.0 is not all the democratization of the Web it’s touted to be (as I have mentioned time and again). And I write my thoughts on ForeverGeek.
You may be able to successfuly market your brand using social networks and tools. But this is still essentially a hit-or-miss proposition. Successful branding via an organic manner (i.e. simple word of mouth) is quite diffcult to achieve unless you have a truly cutting-edge product or service.
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