Chris Pirillo did it with his chest–his rent my chest idea seemed quite novel (probably would’ve been better if Chris were a girl ). Andrew Fischer rented out his forehead for ad space. Now Sacha Chua is tempted to sell ad space on her laptop lid, just as Stowe Boyd did with his T-shirts. Apparently, Stowe likes the idea.
There’s actually a business plan in there somewhere. People register with the company, get sent a new sticker every month that covers the lid, and take pictures to show they’ve put in on at the start and that its still there at the end of the month, and they get sent a small check. Fun!
I think it’s quite cool, too. Companies should be sure, though, to target people who frequently use their laptops in public, and not just laptop owners who usually leave their machines at home or on their desk at the office.
I think it doesn’t even have to be revenue-based, but it could be in-kind.
Hey, if someone will sponsor my coffee, snacks, WiFi connection and fare/gas every day just to get me to spend a few hours at Starbucks or Seattle’s Best, I would be all right with slapping some stickers on my V2000. I’ll be able to get some work done, get my daily caffeine fix, satisfy my sweet tooth, and probably get some extra dough.
Imagine if I spent three hours in Starbucks every day with a large “Seattle’s Best” sticker.
At any rate, revenue model or not, I think Sacha got it right that stickers on laptop lids–especially large stickers that shout out a statement–would definitely help in getting people’s attention. Who knows? You can even make friends along the way.
Want to meet interesting but don’t want to have to make the first move? Use the back of your laptop to get people to talk to you. Stickers are a great way to do that. My laptop reads “The geek shall inherit the earth.” I can’t count the smiles, chuckles, and conversations I’ve gotten out of it–and all I have to do is open my laptop!
I used to do this with my old ThinkPad, but I would probably have second thoughts about slapping on a sticker on my new Presario. Okay, it’s more than a month old. Still, the the likelihood of leaving sticky residue on my laptop lid is quite a worrisome thought. Someone should develop laptop-friendly stickers!
Hey, maybe K2 Interactive can do this, along with their regular marketing via blog ads. Or, I’ll probably work on the idea myself!